seo strategy
I was chatting with a client yesterday who was furious because they'd spent $15,000 on forty separate blog posts, yet their organic traffic remained completely flat. They had talented writers. Their copy was clean and readable. Yet Google ignored them because their site structure looked like a
seo competitor analysis
Yesterday, I was reviewing a client's competitor list during a routine seo competitor analysis. One competitor stood out, but not in a good way. Their website looked straight out of 1999—clunky text, neon blue hyperlinks, and zero aesthetic appeal. Yet, they dominated the google rankings for every
conversion rate optimization
Today I was talking to a SaaS founder who was complaining about spending $5,000/month on Google Ads traffic, but barely making any sales. He was furious. He showed me his analytics dashboard, pointing to a beautiful graph of upward-trending traffic. "Look at this," he said.