saas marketing

How to Write a SaaS Homepage That Converts: The 7-Section Anatomy

I audited a SaaS homepage last week that had a Webflow Awwwards badge in the footer and a 0.4% conversion rate. It looked like a work of art. The hover effects were hypnotic. Yet, it was leaking revenue at an alarming rate. Most boot-strapped founders mistake an artistic

conversion rate optimization

Why You Don't Need More Traffic (You Need a Conversion Engine)

Today I was talking to a SaaS founder who was complaining about spending $5,000/month on Google Ads traffic, but barely making any sales. He was furious. He showed me his analytics dashboard, pointing to a beautiful graph of upward-trending traffic. "Look at this," he said.