conversion rate optimization
I was chatting with a SaaS founder yesterday about his conversion rates when he proudly showed me his landing page's praise section. I took one look, shook my head, and told him what we tell everyone at BoostYour.Site: Most testimonials are useless. Not because they're
cro
The button that reads Submit converts at 1.2%. The button that reads Get My Free Website Audit converts at 5.7%. Same page. Same traffic. I was explaining this exact math to a client yesterday who could not understand why their landing page was a ghost town. They had
seo
A business coach told me StoryBrand changed everything. A copywriter I respect said it produces same-y, bland websites. They're both right. At BoostYour.Site, we audit hundreds of landing pages every year. We routinely spot the classic Donald Miller structure. It stands out immediately. Some of these
landing pages
I was looking at a client's Google Ads account last Tuesday when I noticed something painful: they had burned $4,200 on clicks that landed on a generic, half-baked page built with a high-end tool. They were paying $199 a month for the software, convinced it
saas marketing
I audited a SaaS homepage last week that had a Webflow Awwwards badge in the footer and a 0.4% conversion rate. It looked like a work of art. The hover effects were hypnotic. Yet, it was leaking revenue at an alarming rate. Most boot-strapped founders mistake an artistic