copywriting
David Ogilvy said 80 cents of every dollar you spend on advertising is determined by your headline. I was chatting with a client yesterday who was burning through five figures a month on PPC only to watch visitors bounce instantly. When my team at BoostYour.Site ran the audit, the
copywriting
Open 5 plumber websites, 5 accountant websites, or 5 marketing agency websites. They all say the same things: Professional. Reliable. Results-driven. Nobody believes it. I was reviewing a client's site last Tuesday—a mid-sized commercial HVAC company out of Chicago—and their homepage looked exactly like
copywriting
I was reviewing a client’s SaaS landing page last Tuesday when I noticed a classic conversion leak. They had spent thousands of dollars detailing their software's 256-bit encryption and API speed, yet their signup rates were flatlining. Features describe what your product does. Benefits describe what
b2b marketing
I was chatting with a client yesterday who wanted to showcase their latest project. I read their draft and immediately told them to scrap it. Most case studies are business vanity projects. Nobody cares about Company X. They care about whether you can help them. If your case study reads
conversion rate optimization
A heatmap doesn't just tell you where people click. It tells you what your copy is failing to do. Last week, a software founder schedule-called me because his landing page conversion rate had plummeted after a costly redesign. He had appealing graphics, custom illustrations, and a clean
saas
I was reviewing analytics with a B2B SaaS founder last week. He was frustrated. Traffic was climbing, but his pipeline was flat. I clicked over to his main call-to-action. Most demo request pages are a tragedy. A form asking for 8 fields. Stock photo of a handshake. Zero
copywriting
I was chatting with a SaaS founder yesterday who spent twelve thousand dollars on copy that read like a dry manual. He felt cheated. The answer you'll find on most sites is a vague range from $500 to $50,000. Here's what it actually costs, and
copywriting
I was chatting with a client yesterday, looking at a bounce rate that made my stomach drop. The founder was defensive, claiming the messaging was perfect because his family loved it. I had to tell him the hard truth: your mom will tell you your website is great. A stranger
seo
A business coach told me StoryBrand changed everything. A copywriter I respect said it produces same-y, bland websites. They're both right. At BoostYour.Site, we audit hundreds of landing pages every year. We routinely spot the classic Donald Miller structure. It stands out immediately. Some of these
homepage copy
I was chatting with a SaaS founder yesterday who was complaining about his soaring bounce rate. He spent ten grand on a slick redesign, yet visitors left in seconds. I told him straight: Show your homepage to a stranger for seven seconds. If they can't tell you what
copywriting
I am a freelance copywriter who used to work at an agency, so I have a slightly unfair advantage in this debate. I was chatting with a client yesterday who froze under the copywriting agency vs freelance copywriter dilemma. They couldn't decide which route to take. I smiled
saas
I was looking at a client's dashboard last week. Traffic was high. Sign-ups were not. They were burning cash on paid ads, sending buyers to a trial page that felt like a tax form. The founder looked defeated. I told him straight: The average SaaS free trial