saas marketing
I audited a SaaS homepage last week that had a Webflow Awwwards badge in the footer and a 0.4% conversion rate. It looked like a work of art. The hover effects were hypnotic. Yet, it was leaking revenue at an alarming rate. Most boot-strapped founders mistake an artistic
copywriting
I've been handed some truly terrible copywriting briefs in my time. One said: 'Write something for our website. Make it good.' That was it. No context, no customer profiles, no goals. Just a blank check for disappointment. Before you hire freelance copywriter talent, you need a
copywriting
When a friend showed me her new homepage copy, my first thought was: this reads like a Wikipedia article, not a sales page. It had dry definitions, passive verbs, and zero emotional resonance. She is a brilliant founder, but her website read like a textbook. It was painful to watch.
conversion rate optimization
Someone asked me if they should change their CTA button from blue to green to increase conversions. I told them they were asking the wrong question. It is a classic trap in conversion rate optimization. Marketers want a quick fix. They hope changing a single hex code will suddenly flood
conversion rate optimization
A technical developer told me that if a page takes more than two seconds to load, it is dead. But I have seen websites that take four seconds to load make millions because the copy is incredible. It makes you think. Developers' obsession with performance metrics can blind them
conversion rate optimization
Today I was talking to a SaaS founder who was complaining about spending $5,000/month on Google Ads traffic, but barely making any sales. He was furious. He showed me his analytics dashboard, pointing to a beautiful graph of upward-trending traffic. "Look at this," he said.