seo
A client called me last Tuesday, completely baffled. Their flagship blog post—once a massive driver of high-intent search traffic—had collapsed. It was dead. No warnings, no penalties, no URL changes. Just a slow, agonizing slide down the search engine results pages. This is the silent killer of
seo
I was chatting with a client yesterday who was utterly exhausted. He had spent three months tweaking image alt text and rewriting meta descriptions on five hundred product pages. Yet, his organic traffic hadn't budged. He wanted to know why this massive effort yielded zero website growth. My
copywriting
Nobody cares that you were founded in 2015 and are passionate about helping businesses grow. They care whether you can solve their specific problem. I was chatting with a client yesterday who couldn't understand why their About page had a 78% bounce rate. When my team at BoostYour.
copywriting
I chatted with a SaaS founder yesterday who had spent six months tweaking his homepage, only to see his conversion rate sit dead at 0.8%. I told him what I tell everyone who asks whether they should write website copy yourself or hire copywriter: Not everyone needs to hire
saas
A client had a 12% trial signup rate and a 3% trial-to-paid rate. The math was ugly. But the fix wasn't the product — it was the words. When my team at BoostYour.Site audited their user journey, we expected code bugs. Instead, we found copy problems.
conversion rate optimization
I was chatting with a SaaS founder yesterday about his conversion rates when he proudly showed me his landing page's praise section. I took one look, shook my head, and told him what we tell everyone at BoostYour.Site: Most testimonials are useless. Not because they're
copywriting
David Ogilvy said 80 cents of every dollar you spend on advertising is determined by your headline. I was chatting with a client yesterday who was burning through five figures a month on PPC only to watch visitors bounce instantly. When my team at BoostYour.Site ran the audit, the
google ads
I had a client who spent $12,000 on Google Ads over 3 months. Their landing page converted at 0.6%. Every dollar was wasted. They blamed Google. They blamed the keywords. But the real culprit was hiding right on their own domain. When my team and I audited their
copywriting
Open 5 plumber websites, 5 accountant websites, or 5 marketing agency websites. They all say the same things: Professional. Reliable. Results-driven. Nobody believes it. I was reviewing a client's site last Tuesday—a mid-sized commercial HVAC company out of Chicago—and their homepage looked exactly like
cro consulting cost
I was chatting with a SaaS founder last week who was burning $15,000 a month on a bloated agency retainer with absolutely nothing to show for it. He looked exhausted. He stared at his dashboard and asked me why the market is so wildly fragmented. I gave him the
copywriting
I was reviewing a client’s SaaS landing page last Tuesday when I noticed a classic conversion leak. They had spent thousands of dollars detailing their software's 256-bit encryption and API speed, yet their signup rates were flatlining. Features describe what your product does. Benefits describe what
landing page
The first 400 pixels of your website are doing more conversion work than the entire rest of the page combined. I was chatting with a client yesterday. He couldn't understand why his SaaS landing page was converting at a miserable 0.8% despite massive ad spend. Visitors simply