conversion optimization
A startup founder emailed me last night. He was ready to pay BoostYour.Site $5,000 to audit his landing page. I looked at his page for ten seconds, saw three massive conversion leaks, and sent his money back. You don't need a $5,000 audit to find
conversion rate optimization
A heatmap doesn't just tell you where people click. It tells you what your copy is failing to do. Last week, a software founder schedule-called me because his landing page conversion rate had plummeted after a costly redesign. He had appealing graphics, custom illustrations, and a clean
saas
I was reviewing analytics with a B2B SaaS founder last week. He was frustrated. Traffic was climbing, but his pipeline was flat. I clicked over to his main call-to-action. Most demo request pages are a tragedy. A form asking for 8 fields. Stock photo of a handshake. Zero
cro
The button that reads Submit converts at 1.2%. The button that reads Get My Free Website Audit converts at 5.7%. Same page. Same traffic. I was explaining this exact math to a client yesterday who could not understand why their landing page was a ghost town. They had
copywriting
I was chatting with a SaaS founder yesterday who spent twelve thousand dollars on copy that read like a dry manual. He felt cheated. The answer you'll find on most sites is a vague range from $500 to $50,000. Here's what it actually costs, and
copywriting
I was chatting with a client yesterday, looking at a bounce rate that made my stomach drop. The founder was defensive, claiming the messaging was perfect because his family loved it. I had to tell him the hard truth: your mom will tell you your website is great. A stranger
seo
A business coach told me StoryBrand changed everything. A copywriter I respect said it produces same-y, bland websites. They're both right. At BoostYour.Site, we audit hundreds of landing pages every year. We routinely spot the classic Donald Miller structure. It stands out immediately. Some of these
saas
I was chatting with a client yesterday who couldn't understand why their high-intent traffic was bouncing at the final hurdle. Their product was solid, their ads were converting, but their checkout pipeline was dry. I took one look at their site and realized the bottleneck. Their pricing
saas
I was chatting with a boot-strapped SaaS founder yesterday. He was venting. His trial-to-paid conversion rate sat at 3%. He had built a brilliant platform. Yet, his active trials weren't converting. I asked to see his email sequence. The problem was obvious. Most SaaS onboarding
homepage copy
I was chatting with a SaaS founder yesterday who was complaining about his soaring bounce rate. He spent ten grand on a slick redesign, yet visitors left in seconds. I told him straight: Show your homepage to a stranger for seven seconds. If they can't tell you what
conversion rate optimization
I was chatting with a client yesterday—let's call him Dave—who had just installed Google Analytics 4 on his new landing page. He was practically hyperventilating over his 2.1% conversion rate, convinced his entire business model was dead in the water. I told him to breathe.
conversion optimization
I spent one afternoon watching 50 session recordings for a client and found 7 conversion problems their developer had missed for 6 months. It wasn't because the developer was incompetent. They just weren't looking at the site through the eyes of a frustrated buyer. At BoostYour.